The C.A.R.E. Code Alliance

The C.A.R.E Code Alliance is the first-ever alliance of companies, professionals, and organizations to put positive pressure on the Booby Traps® to help make the 360-degree world around expecting and new moms safe, supportive and positive.  In hospitals and health providers’ offices, in stores and public spaces, at work and among friends and family, our Allies are making a long-term investment in protecting healthy infant feeding and are positioned as trustworthy for expecting moms, new parents, and the public.


Moms deserve the C.A.R.E. Code Alliance.

Moms are bombarded daily with information about infant feeding, but not all of it is reliable, and much of it undermines infant feeding decisions and breastfeeding success rates.  All expecting and new moms deserve to know what businesses “have their backs” during the most vulnerable period of motherhood, just as they deserve to know which car seat is safest, which health care providers to trust, and which blogs or websites to turn to for accurate information.

Every International Code-compliant company deserves to be recognized.

The C.A.R.E. Code Alliance program, and its accompanying seal, rewards and recognizes businesses that protect healthy infant feeding by marketing them to moms and the media.  Following in the footsteps of other trusted seals, the C.A.R.E. Code Alliance steers consumers towards those businesses with an attractive and instantly recognizable symbol.

All of our Allies pledge to uphold a core set of criteria (see below), as well as the Best for Babes Credo, and promise to raise mainstream awareness of the International Code and of the importance of positive messaging for breastfeeding.

C: Cheering and encouraging moms with positive messages.

A: Accepting, accommodating and non- judgmental about parents’ feeding decisions.

R: Referring to or Recommending expert lactation help as appropriate.

E: Evidence-based information is the standard in all communications.

The Alliance enables Best for Babes® to work collaboratively to advocate for moms through the formal support of a variety of stakeholders.  Our Allies come from both within and outside of the breastfeeding arena and industry. Together, we can create lasting change that improves the health and well-being of moms, babies, and society. By joining our Alliance, you demonstrate your company’s commitment to helping mothers and babies, build employee morale, and increase the value of your brand!

Membership in the C.A.R.E. Code Alliance

All Alliance Members must be fully compliant with the International Code.

Those interested in membership in the Alliance may submit the below form.  Applications are promptly considered by the Compliance Review and Vetting Panel, whose members include Marsha Walker, Executive Director of the National Alliance for Breastfeeding Advocacy.

Allies are reviewed, vetted and monitored throughout the year for compliance with the International Code and our C.A.R.E. Code criteria. The review process includes a thorough review of your company’s marketing and promotion materials by at least 2 members of our committee.

Upon review and acceptance of your application, your company or organization will be notified of acceptance and we will review what your membership entails.  If you are not in compliance with the International Code, we will let you know why and how you can work to achieve compliance!

Click here to view 2016 – 2017 Membership Fee and Benefits information.

Click here to see a list of current C.A.R.E. Code Alliance Members.



Special thanks to our sponsor Leading Lady for help designing the seal!

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