NonProfit Alliance: Who Can You REALLY Trust to Support Mothers & Babies?

Nonprofit organizations have tremendous influence and reach. They play a critical role in educating families, health care providers, and the mainstream public. Their noncommercial reach also provides a desperately needed counter-balance to the billions in marketing spent by commercial companies. Nonprofits ensure people get all the facts they need to make truly informed decisions. When families are sabotaged by predatory marketing or well-meaning but uneducated “advice”, the best, trusted nonprofit organizations step in to fill the gap. They do this by putting evidence-based, noncommercial information about breastfeeding, pumping, donor milk, and the proper use of human milk substitutes into the hands of those who need it.

In establishing the C.AR.E.-Code Nonprofit Alliance, Best for Babes brings together nonprofits that serve families with the highest integrity and standards. We are extremely pleased publicly recognize and applaud these organizations! Like members of the existing Corporate Alliance, members of the Nonprofit Alliance pledge to uphold the core tenets of the Best for Babes C.A.R.E.-Code and protect vulnerable mothers, babies and families.  The C.A.R.E.-CODE stands for:

C: Cheering and encouraging moms with positive messages.

A: Accepting, accommodating and non- judgmental about parents’ feeding decisions.

R: Referring to or Recommending expert lactation help and infant feeding help as appropriate.

E: Evidence-based information is the standard in all communications.

CODE:  Upholding, adhering to and helping to raise awareness of the International Code of the Marketing of Breastmilk Substitutes

Best for Babes is pleased that the following nonprofit organizations are members of the Alliance. We look forward to inviting many more! Nonprofit organizations both within and outside of the maternal and infant health advocacy community are welcome. If you know a nonprofit that is committed to upholding the C.A.R.E.-Code, the International Code and our credo, email


Nonprofit Alliance


1000 Days

Nonprofit Alliance1000 Days believes that all children deserve a healthy first 1,000 days and the opportunity to achieve their full potential. However,  too many children are robbed of this opportunity because they don’t get the nutrition they need to thrive. 1,000 Days is working to change this through actions that are guided by a set of principles they set out for themselves and their partners.



Ban the BagsBan the Bags

Ban the Bags is a national campaign to stop formula company marketing in maternity hospitals. The campaign grew out of efforts in Massachusetts to stop aggressive formula company marketing tactics in hospitals. Multiple studies have shown that formula sales campaigns undermine mothers who choose to breastfeed, and co-opt medical professionals to promote expensive brand-name formula.



La Leche League USA

Miracle Milk® Stroll nonprofit partnersLa Leche League USA (LLL USA) is a nonprofit organization dedicated to helping families reach their breastfeeding goals. They help mothers breastfeed through mother-to-mother support, encouragement, information, and education. This, in turn, promotes a better understanding of breastfeeding as an important element in the healthy development of the baby and mother. LLL USA adheres strictly to the International Code regarding the marketing of breast milk substitutes and products. From LLLUSA: “We are thrilled to become members of the C.A.R.E Code Alliance as we share the same ideals of removing Booby Traps® that prevent mothers from breastfeeding successfully. Our organization is honored to join Best for Babes to help families everywhere reach their breastfeeding goals on their own terms.”



Healthy Children ProjectNonprofit Alliance

Healthy Children Project, Inc. was established in 1993 as a nonprofit research and educational institution. It improves child health outcomes by partnering with public, private and non-profit agencies. Through its Center for Breastfeeding, Healthy Children is the largest national provider of lactation management education for health care providers. They are defining the field of research-based breastfeeding education and ethical, evidence-based breastfeeding practice.



Human Milk Banking Association of North America

HMBANA logoThe Human Milk Banking Association of North America (HMBANA) is a professional association for supporters of non-profit donor human milk banking. HMBANA was established in 1985, drawing together representatives of donor milk banks and members of the medical community to promote the health of babies and mothers through the provision of safe pasteurized donor milk and support of breastfeeding.  HMBANA values clinical excellence, ethical practice, community education, and research for the purpose of ensuring that all individuals with a medical need for it have access to pasteurized donor human milk.



Mom2MomNonprofit Alliance Mom2Mom

Mom2Mom Global is a worldwide network of breastfeeding support and advocacy for military families. Their purpose is to provide consistent, high-quality peer support through local chapters and liaisons at U.S. military installations. They also increase access to accredited lactation professionals for all military families and provide a channel to raise awareness and solutions for the concerns of military breastfeeding families.



National Alliance of Breastfeeding Advocacy

NABAlogoThe National Alliance of Breastfeeding Advocacy (NABA) fills the existing gaps in breastfeeding protection, promotion, and support. NABA advocates for breastfeeding at the state and federal levels. It aims to move breastfeeding into the public health arena and restore breastfeeding as the cultural norm. NABA represents International Baby Food Action Network (IBFAN) and World Alliance for Breastfeeding Action (WABA) in the United States. NABA is a member of the US Breastfeeding Committee and sits on USDA’s Breastfeeding Promotion Consortium.



NEC SocietyNECsociety

The NEC Society is a nonprofit organization dedicated to protecting fragile infants from the devastating impacts of necrotizing enterocolitis (NEC). Every year in the United States, thousands of infants develop NEC and approximately 500 die from the disease. In an effort to reduce the incidence of NEC, this nonprofit brings together leading clinicians, researchers and family advocates to generate innovative research and best clinical practices. This, in turn, raises awareness and empowers families. One of the most effective ways to prevent NEC is through an exclusive human milk diet, whether it be by donor, pumped from mother, or at the breast. NEC Society is committed to helping to ensure that all fragile infants receive the lifesaving human milk they so desperately need.



The New York Milk Bank

NY Milk BankThe New York Milk Bank, Inc., is the first comprehensive donor human milk bank in New York State. They are a nonprofit milk bank and a member of the Human Milk Banking Association of North America (HMBANA). This nonprofit improves the health and survival of infants in need by providing them with safely pasteurized donated human milk when necessary. Learn more about becoming a milk donor.



Breastfeeding USAbreastfeeding usa

Breastfeeding USA provides evidence-based information and support so mothers can make truly informed decisions related to birth, babyhood, and beyond. This nonprofit promotes breastfeeding as the biological and cultural norm. They accomplish this through a network of accredited Breastfeeding Counselors and comprehensive resources for the benefit of families, and communities.



International Lactation Consultant Association

ILCA logoThe International Lactation Consultant Association® (ILCA®) is the professional association for International Board Certified Lactation Consultants® (IBCLC®) and other healthcare professionals who care for breastfeeding families. Their mission? Advance the IBCLC profession worldwide through leadership, advocacy, professional development, and research. ILCA membership is open to all who support and promote breastfeeding. Holding the IBCLC credential is not a requirement for membership. Members may join at any time.



United States Lactation Consultant AssociationMiracle Milk® Stroll nonprofit partners

The United States Lactation Consultant Association
(USLCA) is the professional association for IBCLCs and other health care professionals who care for breastfeeding families in the United States. USLCA protects the public by advocating for the lactation professionals in the USA. They also promote recognition of the lactation professional within the health care community and advocate for members. Membership is open to all who support and promote breastfeeding. Members can join at anytime and do not need to be an IBCLC to be a member.




WISE-logo-web-colorAs the Founder and Director of WISE (Women-Inspired Systems Enrichment), Emily works to improve the health, happiness and equity of all women. She facilitates the development and implementation of innovative and effective solutions to optimize health system performance. Services include: Cutting-Edge Quality Improvement Efforts (Collaborative and Sole-System); Leadership Development; Curriculum Creation and Implementation; Staff Development and Strengthening; Monitoring and Evaluation; and Collaboration Facilitation.


Nonprofit Alliance Seal

 Membership in the C.A.R.E. Code Alliance runs from September 1 – August 31.  Click here for more information about our criteria and how to become a C.A.R.E. Code Ally. To learn more about aligning your non-pr0fit further with Best for Babes, email

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