Prevention is the New Pink

breast cancer ribbon 2014This post originally appeared in October 2011.  It’s now the 9th Anniversary of my battle with bilateral breast cancer at age 37.  I won that battle.  But the war for PREVENTION rages on. The rate of new breast cancer cases in the U.S. continues to climb.  Finding a cure is not enough.  Early detection is not enough. Finding cancer early is a proven way to prevent its further spread, and save lives, but it doesn’t stop cancer from STARTING. Detection is NOT the same as Prevention! Since 2007, Best for Babes has stood for Prevention and Thriving so that we can bring the occurrence numbers down. Breastfeeding is one of two “lifestyle factors” associated with a “convincing decreased risk” of breast cancer —  exercise is the other.  Doesn’t every mother deserve the facts and and full societal support instead of Booby Traps® to help her breastfeed successfully?! READ: GET THE FACTS ABOUT BREASTFEEDING AND BREAST CANCER HERE.

If you are serious about lowering cancer rates this Pinktober – put your money on the “cure” AND prevention and double-down on saving boobs, suffering and lives! Stand Up For Prevention. Prevention is the New Pink!  See below for how you can HELP fuel our fight!

It is the 6th anniversary of my own diagnosis of pre-menopausal breast cancer and, you betcha, I am grateful.  When the breast cancer awareness movement began 25 years ago, their mission was to change the course of this disease from fatal to survivable, to help women like me.  Komen and other organizations like them, have helped to raise awareness, pay for detection and research, and bring the breast cancer death rate down.  Their efforts have given millions of women treatment options and hope.

And so it is that in October America gets swaddled like a newborn baby in a silky pink ribbon – -reminding us at every potential point-of-sale and commercial juncture that awareness and detection (sometimes called prevention though it’s decidedly not the same) is the best way out of the cancer crisis and, therefore, the best use of our charitable dimes this month.

Or is it?

Despite the billions of dollars funneled into research, detection and treatment, the cancer rates in this country (and other epidemic illnesses) are staggering and continue to rise– especially among our youth. Breast cancer incidence rates have actually increased (especially among younger women), the death rate from cancer overall is almost the same as it was in 1971, cancer is the leading cause of death in younger people (35-64), and pediatric cancer is now the leading cause of death among children.

What we need is to take this fight to the next level: from beyond survival to thriving, from beyond cure to PREVENTION.   The statistics make this painfully clear.  We need to have the collective courage to  stand up not just AGAINST cancer but for the pre-emptive strike — for prevention.  Which means things like prioritizing and supporting healthy eating and living — starting with breastfeeding and human milk, and including reducing the toxic-load on our bodies with better food and a cleaner environment.

It also includes asking disease foundations to participate in raising awareness about prevention – to at least provide information in their materials, e.g., about the 59% breast cancer risk reduction  associated with breastfeeding in a woman with a family history, and the potential 28% risk reduction enjoyed by all women.  Thank goodness there are some amazing people and organizations out there today focused on preventing illness before it starts –like the Breast Cancer Fund, and the Environmental Working Group.

I didn’t need any more inspiration to fuel me this October.  But, I got it anyway.  In spades.  My friend’s 9 year old son died last week after a four year battle with brain cancer. This mom and I had bonded over our shared history of  breast cancer (both of us in our 30s).   She and her son had undergone side-by-side chemotherapy sessions when his neuroblastoma was first discovered.  There was a significant history of cancer in their family in general.

Words often hold very little value at a time like this.  Losing a child to cancer is something I cannot get inside of no matter how much even as a survivor I want to and try.  So when I hugged her frail frame at the funeral, from my deep within, I managed to say this:  “my fight for PREVENTION and THRIVING is now in the name of your son as well.”  Under my breath, I muttered, “This has to stop.”  She called me the next day to say how much my words, my promise to her, my mission through Best for Babes, gave her solace and strength and could she “just lean on me” for a time?  You lean on me, Babe.  And on Best for Babes’ pledge to do whatever we can to see that we all have the chance to THRIVE.

Now, I am not saying that cancer and all manner of disease isn’t a normal part of the human experience.  It surely is.  Just not in epidemic proportions.  Nor am I saying that this child would have been spared or saved his illness.  Just that all of us deserve to reach our given genetic potential. Deleting human milk from the foundation of our health and adding in scores of toxins from our environment threatens to compromise our chances of ever reaching THAT potential.

Science is starting to confirm that hypothesis on many levels.  The newer study of epigenetics even is demonstrating that there’s an override button in the genetic code that can negatively impact our own good DNA and that of  our children’s and children’s children:  Good genes can be turned off and bad ones on when our bodies are under- or over-exposed to environmental stressors. No more relying on your 96 year old grandpa’s longevity as your insurance policy. 

Looked at another way, imagine how healthy we humans in the 21st century might be if we put the front and the back piece together –giving ourselves the benefit of a strong foundation, plus modern medicine! WOW! We’d practically be superhuman!   It’s possible.  Check out Blue ZonesLessons About Living Longer From People Who Have Lived the Longest, by Dan Buettner.  Amazing what clean air, clean water,  pesticide- and chemical-free food, daily integrated exercise, and mother’s milk can do for the human condition.  I am not advocating a return to pre-colonial times.  This is about taking the best from both worlds by doing what we can to reduce our toxic loads within a modern life of busy-ness, bounty and technology.  Not coincidentally, his other book is entitled, Thrive, my favorite mantra and mission.

For many of us, it takes a crisis or a serious threat to our wellness for us to pay closer attention – to question, to check our gut instincts against what the advertisements, labels, and check-out counters say, and to be inspired to change habits. My friend, of course, like every mom, wanted to give her boy the best life ever – in every way.  But our decisions and the capacity to carry them out are too often upended by the  information and influences upon us at any given time.  She was Booby Trapped but didn’t know it — she wasn’t told that particularly with their family history that breastfeeding should be a priority; she wasn’t encouraged or given the support to succeed.  She desired to learn a lot more about nutrition generally from me– the gluten- sugar- yeast- dairy-free queen.  She soaked up like a sponge all I had to say on the subject.  She laughed out loud the first time we met,  ironically at a cancer awareness event,  when I explained to her that I couldn’t support a colon cancer organization that served fried donuts at it’s “race for life”! She said, “I never thought of that but you are so right.  You need to tell more people this stuff!”

And so we are:  Join our fight to Stand up for Prevention!  Prevention is the New Pink! Here’s how you can help:

Join our We’ve Got Your Back, Babe! Nationwide Fitness Challenge or do the Viral Version — one and done — Burpees for Booby Traps!  

Ask disease foundations to participate in raising awareness about prevention and the protective benefits of breastfeeding!

Make a donation to support the Mother of All Causes – $5, $10, $20 any amount helps our tiny nonprofit to take this cause to the next level!

Shop our Store!

4 thoughts on “Prevention is the New Pink

  1. As always, the writer extraordinaire, Danielle Rigg, has tapped into a nerve of truth in her eloquent and tinged-with-anger way. I hugged a LOT of kids with cancer tonight, at the Big Apple Circus. I cried inside as I laughed outside; came home to this article; am all the more determined to do my part to reshape the future of our cute little kids who are unknowingly begging for us to make sure they live as healthy as they can. Thanks, Danielle, for not easing your foot off the pedal. We have a lot of work to do. I’m sorry about your little friend. I’ll be thinking of him and his family for a very long time. To your health and joy, jo


  2. Greetings! Very useful advice within this post! It is the little changes which will make the most important changes.
    Many thanks for sharing!


  3. I almost never leave a response, however I browsed a few of the responses on Prevention is the New Pink | Best for BabesBest for
    Babes. I actually do have a couple of questions for you if
    you tend not to mind. Is it only me or do some of the comments appear like they are written by brain dead visitors?
    😛 And, if you are writing at additional social sites, I’d like to follow anything new you have to post. Could you list of all of your social community sites like your Facebook page, twitter feed, or linkedin profile?


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